Drug Makers Spend Millions on Advertising Because It Works
Most Americans take anything they see advertised on television or the internet with a grain of salt. Good, but the fact is that advertising works even if we think we are not swayed by the latest jingle or funny slogan. Otherwise, why would companies spend millions on ads to try and convince you to buy their product or service? The same holds true for drug and healthcare marketing, which often uses emotional hooks to gain your trust. But the stakes are much higher when it comes to your health. And that’s why you should read this newsletter for tips on healthcare marketing that goes too far.